Free local SERP checker
See Google the way your customers do.
Pick any city, type a keyword, and get the real Google results page for that place — organic rankings, map pack and competitors' ads, on desktop or mobile.
- 270,000+ locations, straight from Google's geo-target list
- Live results, nothing cached or scraped
- No sign-up, no API key, no limits
How it works
- Choose a location. Any country, state, city, district or postcode Google can target.
- Enter a keyword. The search your customers would actually type.
- Preview the live page. We load Google with personalization off and the location fixed, so you see what a new visitor there sees.
Frequently asked questions
What is a local SERP checker?
A local SERP checker shows you the Google search results page as it appears to someone searching from a specific city or neighborhood. Because Google personalizes results by location, the page you see at your desk is not the page your customers see in another town.
How does SERP Preview simulate a location?
It encodes your chosen place into Google's own location parameter (the same one Google Ads uses for geo-targeting) and loads the live results page with personalization turned off. Nothing is scraped or cached — you see the real, current page.
Is it free?
Yes. There is no account, no limit on previews, and no API key. Location data comes from Google's published geo-target list, which covers more than 270,000 countries, regions, cities, districts and postal codes.
Can I see competitors' Google Ads?
Yes. Because the page loads exactly as a local searcher would see it, any ads targeting that location appear in the preview. Switch to Mobile to see the mobile ad layout.
Why do my rankings differ from what I see in my own browser?
Your own browser carries search history, account personalization and your physical location. SERP Preview strips those out and fixes the location, so it reflects what a new visitor in that place would get.